Why luxury watches are ditching gold and steel for high-tech materials
The National · 16 Sep 2026

Why luxury watches are ditching gold and steel for high-tech materials

A clutch of new watch releases may have enthusiasts wondering why so many high-end brands are trying to convince them to invest serious money in models seemingly made out of plastic. Isn’t that what “throwaway” watches are made from? Isn’t that the preserve of Swatch, for all its marketing and desig


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