Starbucks CEO Brian Niccol Says the Company Is Back. His Turnaround Comes Down to 1 Leadership Principle
Inc · 17 Sep 2026

Starbucks CEO Brian Niccol Says the Company Is Back. His Turnaround Comes Down to 1 Leadership Principle

Starbucks CEO Brian Niccol’s turnaround strategy offers a simple leadership lesson: get back to the fundamentals.


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