On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success
Inc · 18 Sep 2026

On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success

While some founders lean into a traditional executive role as a business grows, On’s leaders are doing the opposite. They say there’s an important reason why.


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