Apple Just Built a 600-Seat Music Venue in a Major City. Its Strategy Isn’t About Selling Tickets
Inc · 25 Sep 2026

Apple Just Built a 600-Seat Music Venue in a Major City. Its Strategy Isn’t About Selling Tickets

To compete with Spotify, Apple is opening a state-of-the-art music hall, complete with the ability to record artists with Spatial Audio.


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