Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme
Inc · 26 Sep 2026

Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme

Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sold just 6 on Walmart.com; 3 were returned.


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