How to Stand Out in a Crowded Market
Inc · 30 Sep 2026

How to Stand Out in a Crowded Market

Holly Thaggard founded Supergoop! in an effort to provide child-friendly sunscreen pumps in Texas public schools. Her focus on clean formulas transformed the sunscreen market and opened up a new category in health and beauty. Now she’s shaking up the crowded bottled water category with her new compa


⬅ Back home Read full article ➡