Trump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It Worked
WIRED · 2 Oct 2026

Trump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It Worked

Well, not everyone. Somehow, President Donald J. Trump developed a distaste for the term, and when he doesn’t like something, he feels free to issue an edict against it. In a September 23 speech at the United Nations, he hinted that he might want to do away with the term “artificial intelligence.” H


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