This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off
WIRED · 2 Oct 2026

This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

On September 25, HEYDUDE, a viral shoe brand that was acquired by Crocs in 2022, posted a photo on its Instagram account promoting shoes that appeared to be UF versions of the brand’s popular “Wally” loafer, a lightweight slip-on sneaker with a foam insert. “@heydude called, @thetachiflorida answere


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