Crumbl Store Traffic Plunged 32 Percent. Its CEO Says the Downturn Is His Fault
Inc · 2 Oct 2026

Crumbl Store Traffic Plunged 32 Percent. Its CEO Says the Downturn Is His Fault

Franchisees say August was the worst month in company history as traffic and sales tumble. An expert says it highlights a larger issue.


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