Dengubas | دەنگوباس | Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion

Inc · 4 Oct 2026

Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion

Whatnot co-founder Grant LaFontaine explains why pivoting quickly was the right move for his company.