She Designed Meta’s New AI Logo. Then Came the Hate
WIRED · 8 Oct 2026

She Designed Meta’s New AI Logo. Then Came the Hate

Bay Area lettering artist Jesscia Hische knew that when she took a freelance gig to design the M logo for Meta’s new AI assistant Muse, it was bound to make some people angry. “AI is such a third rail, and Meta is such a third rail,” she tells me. Still, as a small business owner who relies on clien


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