What’s in a name? Enough to ensnare Australia, NZ and PNG in a legal battle over the rugby team name ‘Chiefs’
The Conversation · 12 Oct 2026

What’s in a name? Enough to ensnare Australia, NZ and PNG in a legal battle over the rugby team name ‘Chiefs’

Last week, New Zealand Rugby began legal action in the High Court of New Zealand to protect the club name “Chiefs” against its use by the Australian Rugby League Commission (ARLC). The trademark dispute is over whether the Papua New Guinea expansion team in the National Rugby League (NRL) can use a


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