Apple’s HomeView ad is confusing to everyone except parents
The Verge · 13 Oct 2026

Apple’s HomeView ad is confusing to everyone except parents

Apple’s ad introducing its new HomeView smart display is a little unusual. It’s fast-paced and unruly, depicting a family of five as they rush through the morning routine. There’s yelling and mess, misplaced keys and discarded eggshells. Apple’s typical vibe is clean, simple, orderly; this commercia


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