Chipotle’s Ludicrously Capacious Big Ass Bag Turned Viral Customer Memes Into a Major Marketing Win
Inc · 14 Oct 2026

Chipotle’s Ludicrously Capacious Big Ass Bag Turned Viral Customer Memes Into a Major Marketing Win

When fans joked about massive portions, the fast-casual giant didn’t push back—it built a three-foot luxury stunt to capture the group catering market.


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