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Kendall Jenner’s 818 Tequila Grew 73 Percent as Its Category Shrunk. Gen Z May Explain Why
Inc · 16 Oct 2026

Kendall Jenner’s 818 Tequila Grew 73 Percent as Its Category Shrunk. Gen Z May Explain Why

The brand’s success is challenging the narrative that Gen Z has lost interest in alcohol.


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