It was an advertisement for a tele-sales job in the mid-1990s that set Becky Fatemi on the path to success. It meant standing on her feet all day, cold-calling hundreds of people, and talking, talking, talking while knowing she was under pressure to seal a deal in minutes. A role at which many people would baulk came naturally to the self-starting whirlwind of energy, who moved to London from Iran as a baby and was mostly brought up in a single-parent family.