Axios · 24 Oct 2026
Axios ahead: 2028 and beyond
Media is changing at AI speed: the open web deteriorating, search shriveling, LLMs rising, hyper-personalization surging, old revenue models breaking.AI threatens to finish what the algorithms started: wholly upending journalism as we know it. The only certainty: What follows will be as different as the pre- and post-digital eras.After studying and experimenting with AI for the past two years, we're placing a series of big bets on how serious journalism can flourish in an AI world.
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