Happy Thursday! We dropped a new notboring.com website this week, and this is our second essay of the week. Lock-in season. This one is a continuation of the series arguing that strategy is important and moats matter. It’s still popular for startups to say that they don’t need them, that they’re just faster and better at product, that it’s too much to ask such young companies to have Network Effects or Scale Economies in place. But startups don't get a pass on strategy because they're young.