How Algorithms Turn Feminism into a Marketable Aesthetic
The Hindu · 11 Apr 2026

How Algorithms Turn Feminism into a Marketable Aesthetic

Social media has not killed feminism—it has repackaged it into a frictionless, monetisable performance. In the process, “girlhood” becomes a brand, solidarity becomes a comment-section ritual, and structural critique gets buried by content designed to be liked, not argued with.


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