Last week, Donald Trump introduced Katie Zacharia to the world as his new press secretary, boasting of her legal credentials and long-time loyalty to him and his Maga movement. The internet quickly raised an eyebrow. Within hours, scrutiny of her looks – similar to other front-line women in Trump’s orbit, with their so-called Mar-a-Lago faces – along with her halting White House debut had spiralled into questions about her credentials and made her a national punchline.