In the back seat of a taxi, Shrirang Deshmukh was dispensing some sage advice. “They’re looking for characters,” he said. “Someone who is funny, jolly, humorous, sensitive, intelligent, and charitable.” He was in a cream hoodie, eyes hidden behind big black shades, humming with a quiet confidence; just a few weeks earlier, he had already proved himself one of the most jolly, humorous, sensitive (and handsome) Asian men in Britain by winning Mr Asiana.