People hate data centers. They’re loud, resource-hungry eyesores that are so profoundly unpopular they have managed to achieve the near-impossible in today’s polarized political landscape: genuine bipartisan opposition. But what about “compute campuses”? Those sound lovely, right? OpenAI seems to be gambling that a quiet rebrand could be all it takes to defuse the growing political backlash that threatens to derail the infrastructure fueling the AI boom.