The Verge · 3 Nov 2026
Reddit is adding more ads
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit. That means searching for “espresso station” could present you with ads for espresso, machines, beans, or mugs, while a search for a “home office setup” may yield ads for monitors, desks, or office chairs.
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