Does opting out of TV tracking work?
The Verge · 4 Nov 2026

Does opting out of TV tracking work?

The fact our TVs are gathering our information isn’t new, but what and how they’re tracking — and if we can stop it — is hard to figure out. Researchers at Northeastern University monitored 12 TVs from 10 manufacturers to test whether opting out of automatic content recognition (ACR) actually works.


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