The NFL Fined Caleb Williams $35,823 for His Cleats. A Baltimore Startup Wants to Foot the Bill
Inc · 4 Nov 2026

The NFL Fined Caleb Williams $35,823 for His Cleats. A Baltimore Startup Wants to Foot the Bill

Caddix is turning the Chicago Bears quarterback’s uniform violations into a masterclass in guerrilla marketing. The three-year-old startup has already surpassed $3 million in sales.


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