Rivals star Alex Hassell challenges James Norton's sexy Santa in Waitrose's new festive advert
Digital Spy · 10 Nov 2026

Rivals star Alex Hassell challenges James Norton's sexy Santa in Waitrose's new festive advert

Waitrose's latest Christmas advert is here, and the love story between Keira Knightley and Joe Wilkinson continues. This morning saw the supermarket unveil The Perfect Gift 2, the sequel to last year's festive rom-com starring the movie icon and beloved comedian.This year, they're also joined by Rivals star Alex Hassell as Hugo Bunty-Griffin, Joe's love rival and Keira's dashing groom.


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