On May 25, 2026, Ferrari unveiled its first electric vehicle, the Luce, at a tightly controlled event for about 200 journalists. Reactions to its divisive styling were visceral. Luca di Montezemolo, Ferrari’s former chairman, said the company risked “destroying a legend.” Italy’s deputy prime minister, Matteo Salvini, remarked that it looked nothing like a Ferrari. The day after the unveiling, Ferrari’s stock fell 8.4%, though it recovered within about a week.