The HBR Guide to Killing Projects
Harvard Business Review · 10 Nov 2026

The HBR Guide to Killing Projects

Tesla is pulling the plug on one of its most ambitious and highly visible products. On November 6, CEO Elon Musk announced that the company would end production of the Cybertruck around the middle of 2027, freeing up capacity at its Texas factory to manufacture the Cybercab, its autonomous robotaxi. The decision follows years of disappointing sales.


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