Oura is acquiring medical AI chatbot startup Counsel Health
The Verge · 10 Nov 2026

Oura is acquiring medical AI chatbot startup Counsel Health

Oura announced its quarterly earnings today and said it agreed to acquire Counsel Health for $625 million, after adding the company’s AI chatbot to its app earlier this year. Counsel Health calls itself an “AI-native primary care company,” using the app to deliver AI-generated responses and insights based on users’ health data reported from their wearables that can then proceed to a conversation with one of its in-house physicians.


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