Lindsay Carter Cried Canceling Set Active’s $10M Black Friday Drop. Here’s Why She Did It Anyway
Inc · 13 Nov 2026

Lindsay Carter Cried Canceling Set Active’s $10M Black Friday Drop. Here’s Why She Did It Anyway

After supply chain bottlenecks threatened shipping deadlines, the activewear brand founder and CEO tells Inc. ‘it was a big wake-up moment.’


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