ChatGPT Officially Reached 20% of Google’s Search Volume. But B2B Buyers Mostly Use It to Check Vendors They Already Know
Inc · 13 Nov 2026

ChatGPT Officially Reached 20% of Google’s Search Volume. But B2B Buyers Mostly Use It to Check Vendors They Already Know

With AI search volume surging, new data reveals that business buyers aren’t discovering new vendors—they’re using chatbots to validate shortlists they’ve already built.


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