Men spend most on software, women on fashion in Türkiye’s e-commerce market
Men in Türkiye spent the largest share of their e-commerce budgets on software last year, while women’s highest spending went toward clothing, footwear, and accessories, according to the “Türkiye E-Commerce Outlook Report 2025.”The report shows that total e-commerce spending in the country reached 4
AI Translated Summary:
In Türkiye's e-commerce landscape, men prioritize software purchases while women focus on fashion items. This trend highlights distinct consumer behavior patterns in the digital marketplace.
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