How China uses influencers to polish its image
Le Monde · 26 May 2026

How China uses influencers to polish its image

Chongqing, a futuristic Chinese city, has caught the eye of influencers and bloggers. Beijing, meanwhile, welcomes new visitors, often unaware of the geopolitical and ideological currents running beneath their social media posts.


AI Translated Summary:
China leverages influencers to enhance its global image, particularly in cities like Chongqing. This strategy obscures the underlying geopolitical tensions that shape these social media narratives.


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