From Loewe to Jacquemus: the fashion brands already shaping World Cup 2026 style
Luxury fashion is stepping on to football’s biggest stage. As teams prepare for the Fifa World Cup 2026, fashion houses and sportswear giants are racing to secure cultural relevance through collaborations blending luxury, streetwear and sport. The World Cup takes place from June 11 to July 19 in the
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Luxury fashion brands are positioning themselves to influence the style narrative of the upcoming FIFA World Cup 2026. Collaborations between high-end fashion houses and sportswear companies aim to merge luxury with streetwear and sports culture.
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