Philippines: Farmers race to keep up with global 'ube' craze
Ube, also called the purple yam, went from a nostalgic treat in the Philippines to an exotic item in cafes around the world. But the popularity means the crop supply is under pressure.
AI Translated Summary:
The global demand for ube, or purple yam, has surged, transforming it from a local delicacy in the Philippines to a sought-after ingredient worldwide. This rising popularity is straining the supply of the crop, challenging farmers to keep pace with the craze.
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