What Gucci moving into Formula One means for the fashion industry
The National · 24 Jul 2026

What Gucci moving into Formula One means for the fashion industry

There was a time when fashion and motorsport occupied separate worlds. One focused on silhouette, the other on speed, but that distinction has become increasingly blurred. Starting from the 2027 season, Gucci is entering a sporting era, as the title sponsor of the Alpine Formula One racing team. Guc


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